The Museum of White Lies is an archive collating the omissions and additions made to truth. The blurred line white lies cast around truth, and texture they add to fact, was the inspiration for this identity design.

An analogue approach was first taken by creating textures in paper by hand, experimenting with casting shadows and then photographing the results before beginning the digital process.

The identity has been applied to a stationary set including; letterhead, envelope, business card, promotional concertina fold (little book of white lies).

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